To tackle the challenges mentioned above, Main Media adopted Pinpoint, a research tool by Google, to simplify story creation and transform editorial workflow.

Main Media’s Ground Reporting Transformed: Pinpoint Delivers 90% Accurate Hindi Transcriptions

Earlier the publisher had no way to accurately transcribe the audio. The editors would listen & type out everything manually which was not only time consuming but also prone to errors. By adopting Pinpoint for transcribing audio from the videos captured during the ground reporting in Hindi, Main Media achieved impressive accuracy in the generated output.

As per the publisher, with a remarkable 90% transcription accuracy, the tool served as a reliable foundation for crafting stories from video bytes submitted by field reporters. This high level of accuracy not only reduced the time and effort spent on manual corrections but also ensured that stories were built on reliable data.

Pinpoint Simplifies Data Extraction, Reduces Hours of Work to Just Minutes for Main Media

Pinpoint’s advanced ability to extract text seamlessly from multiple PDFs in the collection effectively resolved the challenges of handling complex or structured content. This enabled the Main Media team to identify the key entities inside multiple documents seamlessly as compared to building the connection between the entities manually in a large dataset. With the extracted data, editors were able to write stories quickly. Tasks that previously consumed hours were streamlined, cutting the time down to just under ten minutes.

Pinpoint’s AI Summarization Empowers Main Media’s editorial team to deliver high-quality stories faster

Pinpoint’s generative AI summarization of lengthy documents significantly enhanced the efficiency of the editorial process. By automatically extracting and condensing key information, editors were able to rapidly generate detailed story drafts. Using AI, editors could ask specific questions about the documents to gather relevant information which was very helpful in developing an impactful story. The streamlined process enabled quicker review and approval cycles, allowing the team to focus on delivering high-quality stories with greater speed and precision. It also helped Main Media to expand the reporting power of its small team, and they could cover more stories.