Le Monde is the leading global French-language news brand and the most trusted national newspaper in France, according to a 2021 poll by Reuters.1 To maintain growth and operate profitably amid rising print costs, Le Monde’s team has two goals: to reach 1 million digital subscribers by 2025, and increase average revenue per subscriber. The team was looking for opportunities to create services beyond its editorial products that would appeal to its existing subscribers as well as attract new users to the brand.
With support from Google News Initiative, Le Monde created Le Monde Ateliers, a new programme of digital and live talks delivered by expert speakers. The events cover a range of subjects, from novel writing to geopolitics.
Le Monde's highly respected editorial board selected speakers or drew on staff. They have included comic strip illustrator Lewis Trondheim and novelist Véronique Ovaldé. Offering workshops with such respected experts offers a competitive advantage over other services, says Pierre Cirignano, Le Monde’s deputy director for diversification.
The programme launched in November 2021 with three types of events on offer: in-person, instructive workshops for small groups; evening masterclasses delivered in person and online; and on-demand video courses.