Partner up with Google and other news organizations in your region to strengthen your journalism through a series of 4 live sessions spread out across 2 months. The program is free of cost, data driven, actionable and collaborative.
The Journalism Growth Lab provides in-depth examples of Google product applications to enhance your digital journalism skills across a broad range of topics: content creation, distribution, investigative reporting and security.
This program includes individual meetings with program leads, implementation assistance, and office hours to address any outstanding questions.
Program details
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Focus on how to better identify and improve content performance by understanding and meeting user needs. You’ll discover new ways to measure content success based on audience engagement and loyalty. Finally, you’ll learn how to use Google Analytics 4 and News Consumer Insights to measure and optimize your content strategy.
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Dive into Pinpoint, a research tool that helps reporters and academics analyze large collections of documents. Pinpoint can help news organizations with their investigative reporting, breaking news analysis, audio and video transcriptions, fact checking and archives search.
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Dive into Google Trends: a powerful research tool that can help your journalists identify what people are searching for, in real time. This workshop will help your team understand how Google Trends works, and how other news organizations have benefited from it.
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With the rise of cybersecurity threats targeting news organizations, explore digital solutions from Google that aim to preserve journalistic integrity, shield sensitive information, and guarantee access to an unrestricted internet.
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You will be able to sign up for optional 1:1 office hours to ask questions and get additional support from the program lead.
Eligibility
You are welcome to apply if your news organization:
✓ Produces original news content on a website
✓ Can commit to five, 90-minute live sessions over the course of two months
✓ Is willing to share insights with other publishers and the greater news industry
✓ Does not employ government officials or individuals that are also employed by government entities
FAQ
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Applications are accepted on a rolling basis, but space is limited. We encourage you to apply as soon as possible.
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Google staff will review all applications and determine a cohort that can collaboratively work together and learn from each other. We may request additional information via email regarding your application.
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You will participate in a total of four, 90-minute live sessions with your cohort over the course of two months.
In between sessions, you’ll be able to schedule private meetings with program leads to review in more detail how these Google products can help your journalism thrive.
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Email gnilabs@google.com with any questions or for additional guidance.
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Google will process any personal data you provide in connection with this application in accordance with our privacy policy. Applicants may request to update, delete, or receive a copy of their responses by contacting contactgni@google.com.