The challenge
Laura Winters and Hilary Jenison launched the Hingham Anchor, a hyperlocal digital news and lifestyle resource, as a passion project. The Anchor team demonstrated great early success with digital advertising and audience engagement, including an impressive 70% open rate for their local email newsletter. But as Laura and Hilary planned their next phase of growth, including launching a sister site, they felt overwhelmed by the pressure of managing several complex revenue projects simultaneously.
Both founders were working furiously but couldn’t seem to keep ahead of deadlines for popular products like The Anchor’s annual summer camp guide. They had difficulty making time to launch technically-complex projects like a new website and a reader revenue program. And despite having previous experience in entrepreneurship, Laura and Hilary knew they still had plenty to learn when it came to putting in place the processes, structures and assets to power their revenue-generating efforts.
“We Would Have Still Been Talking About All These Ideas And Not Completing Them. Gni Gave Us The Confidence And The Accountability To Just Get It Done. And So We Did. Without The Funding And The Coach, I Can Tell You With 100% Confidence That These Things Wouldn'T Have Been Accomplished.”
Hilary Jenison
Co-founder, Anchor Media