GNI Reader Revenue Interactive Exercises
These interactive exercises are designed to bring insights from the GNI Reader Revenue Playbook to life using your news organization’s data. Each exercise is meant to help guide you as you embark on building or strengthening your reader revenue model.
Who should use these exercises
News organizations without reader revenue models looking to size their reader revenue opportunity and develop a plan to generate reader revenue.
News organizations with reader revenue models looking to understand their current performance across key metrics, identify opportunities for growth, and refine their plan.