ItalyProject type: prototypePoligrafici Editoriale S.p.A., part of Monrif S.p.A. Group
Local.me is an app that through a gamification mechanism and loyalty program gathers a pool of registered users. Each time a user enters the app, interacts with content or participates in a survey, they will collect fidelity points in order to get local benefits.
To generate increased engagement with online news users, the goal of Local.me is to create a bridge between “print” and “digital”.
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