Local.me (Round 6)

Italy Project type: prototype Poligrafici Editoriale S.p.A., part of Monrif S.p.A. Group


Local.me is an app that through a gamification mechanism and loyalty program gathers a pool of registered users. Each time a user enters the app, interacts with content or participates in a survey, they will collect fidelity points in order to get local benefits.

The solution

To generate increased engagement with online news users, the goal of Local.me is to create a bridge between “print” and “digital”.