Brid - hybrid co-funding journalism platform (Round 6)

Poland Project type: medium GLOB360 /


Brid is a hybrid funding/editorial platform for digital newsrooms and readers in a market where subscriptions are still a novelty. The idea behind Brid is to educate readers that quality journalism is worth supporting by letting readers co-decide which time and resources consuming topic the newsroom should pursue and then monetising that decision-making process into co-funding.

The solution

GLOB360 / would like to tackle the challenge of persuading readers of free website into co-funding quality journalism. They don’t want to pursue "we just need your money" approach as they believe that readers should be involved into decision-making process first and that funding campaigning should be built around that readers/newsroom relationship.