Commentality (Round 5)
Summary
Commentality is an embeddable solution for online news organisations that facilitates constructive discussions. It allows users who make comments to see where they position themselves in the commenting crowd and engage with others’ statements in a way that lowers the engagement barrier as well as de-escalating the situation for participants who are highly emotionally motivated by the subject.
The solution
This is an experiment in alternative ways of engaging the audience of a news article (to avoid the loaded term “commenting section”) by providing two things: 1) A better user experience that facilitates a more informed and structured discussion amongst site visitors. 2) Analytics that don’t necessarily benefit only advertisers, but instead allow editors and journalists to produce better, more engaging content that’s relevant to their readership.