The Enemy - Distribution and Impact Strategies

France Project type: large Camera Lucida Productions (PCL)


Directed by journalist Karim Ben Khelifa, the project uses VR technology to present interviews with combatants of conflicts, such as Israel and Palestine, Congo and El Salvador. The project was made possible through a co-production between Camera lucida, France Televisions, the NFB, Departement and Emissive.

With the support of Google DNI, Camera lucida plans to initiate different distribution strategies, by creating exhibitions, mediation experiences in conflict zones, and to create fully-adapted impact measurement tools to apply these strategies to a global audience.

The solution

The Enemy is a groundbreaking immersive experience that involves participants in discussions about violence and humanity.