Infinitive (Round 4)
Summary
Infinitive merges documentary content with multi-user virtual reality to create highly empathetic, interactive news experiences.
The solution
Can virtual reality take viewers beyond empathy and drive compassionate action? Imagine that two people can put on headsets and enter a news experience in which they can see and interact with each other, as well as a character from the story. The aim is to find out whether this will increase engagement, amplify reactions and drive behavioural reality.