Belgium Project type: medium Mediahuis N.V.


This project aims to improve digital publications to reach the highest levels of reader engagement, by measuring and predicting engagement and integrating daily editorial insights in the newspaper production process. This project will accelerate the transformation of the newsroom from ‘blind’ and print-centric to a data-driven, digitally savvy organisation.

“This project will allow us to involve the whole editorial staff with digital publishing and truly transform the way we create our digital publications”, Peter Soetens, Director Digital Newsmedia, Mediahuis.

The solution

Towards highly engaging digital news publications