Monetization Platform for Hyperlocal News Sites (Round 4)
Summary
Groupo Zeta's hyperlocal journalism and monetisation platform targets local business, self-employed workers and selected brands to find new clients and monetisation options to support hyperlocal journalism.
The solution
Building a community of hyperlocal journalists who generate stories that connect with users, provide a layer of credibility and a feeling of belonging, while at the same time making that content profitable. The aim is to become a real alternative for hyperlocal clients like small business, micro-companies, the self-employed and brands with an interest in selected big city neighbourhoods. The monetisation tool simply solves their marketing and communication needs – working in a way that’s easy to use for non-technical clients, and useful to the news site’s readers.