Portugal Now (Round 5)
Summary
Portugal Now will be a local travel platform that open doors to travelers who want to experience destinations like a local via meals, activities, homestays and guided tours using augmented reality and gamification. Portugal Now will be in 4 different languages (Portuguese, English, German and French) and lead by the Diário de Noticias da Madeira with the cooperation of 14 Portuguese local newspapers. The collaboration has a dual goal. First, to give citizens better coverage of their local experiences and secondly to supply trustworthy content to all tourists that visit each district.
The solution
Local newspapers don't have tourism income in their revenue stream because they don’t have products for them and Portugal is a tourism country. So the local newspapers will launch an online platform together that interacts with both tourists and locals.