Project Vario
Summary
Project Vario will attempt to develop a compelling alternative to promoted content links in publisher apps; instead focusing on exclusive, targeted promotional offers that have real-life value to the users who wish to redeem them. The goal is to solve the commercial problem for publishers, SME advertisers, and consumers, at the expense of promoted content providers.
The solution
For too long, promoted content businesses have been seducing publishers with guaranteed revenue, at the expense of user experience, and in exchange for data, and placements on article pages.