Real-Time Editorial Resource
Summary
‘TRUE 212 is excited RER has been chosen for funding by Google's Digital News Initiative. Through TRUE Africa, we will give our young African writers on the continent access to an innovative product and insights. Through the Wordpress plugin anyone can have an insight team – opening up big data and contextual relevance to the masses.’ — Ben Martin, Digital Director.
The solution
TRUE 212 is creating a product which uses semantic analysis and machine learning to analyze a site’s content, and providing concept and asset recommendations to site editors, bloggers, and journalists.