Respekt Club - Membership programme and social network for subscribers (Round 4)

Czech Republic Project type: prototype Economia, a.s. (Respekt magazine)


Respekt Club is a membership programme and social network for subscribers and fans of Respekt Magazine.

The solution

Respekt Club is a simple social network that builds on a reader to reader connection, allowing subscribers and fans to stay in touch with each other as well as newsroom staff. Through celebrity contributions, Respekt Club will encourage users to share their thoughts about the magazine. They'll introduce a tiered membership for premium subscribers and hope to encourage readers into paid for content by the quality of their service.