Respekt Club - Membership programme and social network for subscribers (Round 4)

Respekt Club is a simple social network that builds on a reader to reader connection, allowing subscribers and fans to stay in touch with each other as well as newsroom staff. Through celebrity contributions, Respekt Club will encourage users to share their thoughts about the magazine. They'll introduce a tiered membership for premium subscribers and hope to encourage readers into paid for content by the quality of their service.