TrueFlu (Round 4)
Summary
TrueFlu goes beyond fact-checking – measuring the trust divide between news reliability and social media sentiment to allow accurate reporting to emerge from the noise.
The solution
What the news media reports and online public opinion can be poles apart. With ‘page views’ still the prevailing metric, there’s no way to distinguish accurate reporting from clickbait and fake news. TrueFlu gives journalists more insights about sensitive topics and limits the ‘bandwagon effect’ many readers experience when forming their opinions about emotional stories. By adding engagement and in-depth qualitative analysis to fact-checking, TruFlu delivers a data-driven approach, with an aim of triggering an ‘online Darwinian selection’.