Unlocking the stories format for publishers (Round 3)
United KingdomProject type: prototypeSnappd
Snappd helps publishers to utilise user-generated video stories which are becoming ever more prevalent within the social space. Publishers will be able to search relevant video content to input into their websites, articles and social channels.
Publishers are very much aware of the massive reach and engagement levels of stories particularly among the younger demographic. However they have been unable to effectively utilise this content as it is locked away in the platforms of Snapchat and Instagram. The aim is to allow publishers to access this new wave of video storytelling and provide streamlined communication between creators and publishers. This will create not only a place for publishers to easily curate content but for creators to have chance to collaborate.
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