Into the Voice (Round 5)
Summary
As voice assistants proliferate and audio becomes ubiquitous, it's not just about another podcasting effort anymore. It's time to re-think newsroom processes to also produce and curate audio content for all platforms, wherever the user might be, both for live-streams and on-demand offerings. Into the Voice will dramatically increase the reach and relevance of both free and premium offers with a fully integrated digital experience.
The solution
Many publishers attempt to approach audio with podcasts alone. By investing in studios, newsroom processes, editorial teams and technological innovation Observador On Time will tackle audio’s challenges all at once and achieve a critical mass in terms of content and impact, allowing the pursuit of new revenue options while and reinforcing existing ones.