VR Billboards - Prototype Non-Intrusive Ads in 360 Video
Summary
We anticipate developing several ad units - static image, 2D video or interactive elements that can be placed in appropriate spatial position in a 3D GUI overlay on 360 degree video footage.
The prototype ads will offer a template for publishers to better monetise initial experiments in VR or 360 video storytelling. The project will also stimulate discussion about non-intrusive VR ad formats in a news context.
The solution
To stimulate the creation of original VR news content, WAN-IFRA will lead a collaboration with leading Benelux news publisher Mediahuis to test new monetisation channels for VR and 360 video experiences.