Word Of Mouth

The idea is to emulate the “mouth-to-mouth” spreading of news in a peer-to-peer manner, while at the same time fully respecting users’ location and information privacy. Information is both time-specific and location-specific and users are both the biggest source and the biggest consumer of news. WoM distributes less-viewed news to people that would like to be informed of them without having to actively search for information; based on relevant phenomena occurring at the user’s time and place.