For YOU on purpose - serving local news that matters to you (Round 4)

Denmark Project type: medium Mediehuset Herning Folkeblad


Mediehuset Herning Folkeblad (MHF) have created a data based opportunity for online users to gain easy access to relevant news about their local community – serving personalised story slots through various digital channels.

The solution

In a digital world of abundance readers can get lost. The story that matters the most to an individual can get hidden by other news content. This project changes that, bringing the story that has the most relevance and is of most interest to the reader to the front and centre of the user’s interaction. Technology has advanced to a point where it is possible to hand over control of the news agenda to the user. This project builds a system that allows news to be served intelligently - both customer oriented and interest based.