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Apply for a News Sustainability Consultation!

We are excited to invite you to apply to our News Sustainability Consultations, a collaborative initiative between the Google News Initiative and FT Strategies to help publishers on their journey to long-term financial sustainability.

This program offers personalized 1-1 consultations designed to provide you with tailored, in-depth advice from FT Strategies' expert consultants. To date, we’ve delivered 100+ consultations across 40+ countries.

Program details

  • Application: Complete the short form to indicate the consultation you’d like to receive.

  • Diagnostic: Once accepted, you will complete your chosen diagnostic or health check, providing our consultants with essential information about your organization.

  • Consultation: You’ll receive a dedicated 1:1 consultation from a FT Strategies expert to review your results and evaluate potential strategies and tactics you could implement to improve.

  • Tailored Recommendations: After the consultation, you’ll receive a detailed report with tailored, actionable recommendations - including relevant case studies and best practices.


Due to the limited number of consultations available and their allocation on a first-come-first-served basis, we encourage you to submit your application at your earliest convenience.

Consultation options:

  • An in-depth assessment of your business across four key dimensions - Product & Audience, Monetization, Foundations and Financial Performance - to evaluate your long-term sustainability readiness.

    The consultation requires publishers to share financial data and other relevant performance metrics.

  • Evaluates the performance of your subscriptions business against industry best practices and provides tailored recommendations to improve engagement, conversion and retention.

    This consultation requires no financial data or performance metrics.

  • Assesses your current AI and technology capabilities and provides recommendations on how to leverage technology to optimize your operations and drive innovation.

    This consultation requires no financial data or performance metrics.

  • Suitable for emerging digital natives. Provides an assessment across key performance indicators and capabilities necessary for long-term growth.

    This consultation requires some performance metrics.

Contact

For any questions, please don’t hesitate to reach out to programmes@ft.com. We look forward to supporting your organization's journey toward enhanced sustainability and growth.

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