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Desarrolla tu público
Usa datos para comprender y expandir tu público, adaptar el contenido y mantener interesados a los visitantes.

Comienza a desarrollar tu público
Conoce y amplía tu público con estadísticas, encuestas y herramientas.
Aumenta el tráfico a tu sitio
Usa la Búsqueda, los boletines informativos, los anuncios y comparte contenido en redes sociales para atraer más visitas.
Mantén interesados a los visitantes
Obtén el interés de los visitantes y retenlos usando recirculación de artículos, videos y Métricas web esenciales.
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Aumenta tu público con Realtime Content Insights
Get started with Google Analytics 4
El Confidencial se dirige a un público más joven
El Confidencial implementa una estrategia para ampliar el alcance y la edad demográfica de sus audiencias.
Build your audience with Google Analytics 4
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
Increase site traffic with Google Ads
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
Aumenta el tráfico con el uso compartido en redes sociales
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Alienta la participación de los visitantes con la recirculación
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Impulsando la base de suscriptores de El Mundo
El Mundo optimiza su estrategia de anuncios y suscripciones mientras caen los anuncios en prensa
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
El Confidencial se dirige a un público más joven
El Confidencial implementa una estrategia para ampliar el alcance y la edad demográfica de sus audiencias.
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Fortalece tus habilidades de periodismo digital
Usa recursos y herramientas digitales para encontrar, verificar y contar noticias interesantes.
Aumenta tus ingresos
Descubre formas de aumentar los ingresos con anuncios digitales, suscripciones, membresías y contribuciones.
Todos los recursos
Herramientas, capacitaciones y recursos diseñados en colaboración con expertos de la industria, académicos y organizaciones de noticias de todo el mundo.