La Converse is a young, independent Francophone media organization from Montreal with a team made up of journalists from traditionally marginalized backgrounds. Founding editor Lela Savic has grown La Converse and invested crucial financial and time resources into both the publication and École Converse, which equips BIPOC youth in Montreal with reporting training. As La Converse grows, Lela and her team wanted a better system to assess new hires and understand best practices for bringing them into the organization.
As La Converse is an organization guided by its values, Lela sought to ensure that she could operationalize those values into the hiring process. She also wanted to grow the organization thoughtfully and adjust La Converse’s revenue strategy as needed to allow for future growth.
“Our Coach Ana Was A Really Good Fit. She Really Got What We Did. She Was Very Kind With Her Time. She Would Just Give Us Honest Feedback On What Was Working And What Wasn'T Working. I Liked That It Didn'T Feel Like Cookie-Cutter Training, Which I'Ve Gotten Before.”
Founder and Editor