While IE Online (IEO) had standalone products addressing segments of the subscription lifecycle, they faced some challenges on scalability and felt the need for a more suitable solution for their tech effort and integration. Reliance on most third-party tools tended to be inefficient, with integrations being time-consuming, solution features limited and costs high.
IE Online launched an initiative with the support of Google to identify and integrate services for a comprehensive, scalable solution that would drive engagement, acquisition, conversion, and retention. To further this objective, IE Online integrated the following services across the subscription lifecycle:
-One-tap and Single Sign-On (SSO): This consolidated identity and authentication across all group sites using common login credentials (email / mobile number) and supporting 3rd party account logins.
-Centralized Payments System: This modular platform integrated multiple internal clients, seamlessly with various external payment gateways through plug-and-play SDKs.
-Commerce: This enabled diverse subscription types. This system facilitates the sale of SKUs (e-paper, premium content) based on subscription products across different plans.
-Reports and Dashboards: This automated system simplified the decision making for IE Online. The tool slices and dices subscription data available with the IE Online to empower informed decision-making.
-Revenue Recognition Tool: The tool accurately allocated revenue accounting for statutory and partner outflows, based on subscription duration.
-AI/ML Acquisition and Retention: This module enabled user acquisition and retention. The tool identifies and creates a cohort of users with high subscription potential driving acquisition and retention
IE Online expressed that relying on third-party tools for each of these tasks proved inefficient and unscalable. Such integrations were time-consuming, features limited, and cost ineffective.