Disway is a news publisher with multiple regional networks across Indonesia. Disway struggled to analyze each affiliate’s performance for a data-driven strategy. Additionally, the organization joined Local News Foundry to improve their channel & distribution strategy.
The program solved Disway’s challenges via GA4 optimization and through the development of an app. The GA4 optimization enabled Disway to keep track of their networks’ performance and access to data for strategic decisions. The team that supports the GA4 program, also delivered training and workshops which yielded actionable insights for the Disway team. Disway teams were also able to improve the sites’ content and reinforced comprehension of technical requirements.