New Zealand Media and Entertainment (NZME) is a leading media business in New Zealand, with a portfolio of more than 50 brands across print, online, and radio.
NZME identified an opportunity to upgrade to a modern content management system for all of its news titles, reduce the complexity of its publishing ecosystem and automate processes.
In 2022, in partnership with Google, NZME embarked on a major upgrade to its publishing ecosystem, moving to ‘Composer’ for content authoring and publishing, and ‘Photo Center’ for digital image management.
The project was a significant undertaking, involving training of more than 300 journalists and the gradual rollout of a new system in a fast-paced 24/7 business. Key decisions were made and technical solutions put in place to ensure newsrooms across the country were able to migrate to the new system over a period of weeks rather than doing it all at once, which would have had its risks.
Following the initial rollout, a series of workflow enhancements were quickly assessed and implemented with a focus on video - a high volume & impact area. An integration was built to allow the newsroom to easily search for and embed video online within articles.