Populis joined the Local News Foundry program with two key objectives. First, gaining the theoretical knowledge and exposure to strategies required for audience growth and advertising growth. Second, translating the lessons learnt into concrete actions, by acquiring skill sets and implementing the lessons learnt.

Populis implemented the Push Notification on their website. This incentivised the Populis editorial team to produce more content, which resulted in a positive cycle of more content garnering more push notifications and increasing the probability of views.