Understand and grow your audience with analytics, surveys, and tools.

Use Search, newsletters, social sharing, and ads to attract more visits.

Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

Kembangkan pemirsa Anda dan tingkatkan loyalitas dengan praktik terbaik dan pelajaran dari penerbit di seluruh dunia.

Ringkasan referensi yang dikembangkan oleh Google News Initiative untuk membantu organisasi berita menganalisis dan mengembangkan audiens online mereka. Kami memandu melalui langkah-langkah untuk lebih memahami perilaku audiens, meningkatkan ukuran dan keterlibatan audiens Anda, dan menjadi lebih terampil dengan alat analisis data.

Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan ukuran pemirsa online mereka dan meningkatkan waktu yang dihabiskan pemirsa dengan liputan berita Anda.

Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan "budaya yang berpusat pada audiens" dan mengatur liputan berita Anda seputar kebutuhan komunitas Anda.

Identifikasi artikel, video, dan topik regional yang sedang tren secara real-time.

Identifikasi pengoptimalan corong pembaca untuk meningkatkan profitabilitas dan membangun hubungan pembaca yang lebih dalam.