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Pengembangan Audiens

32 item
1200 menit
beginner
intermediate
Kami merancang sumber daya ini untuk membantu Anda menarik lebih banyak pembaca dan memperdalam keterlibatan mereka. Materi ini telah dikembangkan dengan bantuan pakar industri dan organisasi berita secara global.
  • Lokakarya

    Start building your audience

    Understand and grow your audience with analytics, surveys, and tools.

  • Lokakarya

    Increase site traffic

    Use Search, newsletters, social sharing, and ads to attract more visits.

  • Lokakarya

    Keep visitors engaged

    Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

  • startbuildingyouraudience
    Start building your audience

    Understand and grow your audience with analytics, surveys, and tools.

  • increaseyourtraffic
    Increase site traffic

    Use Search, newsletters, social sharing, and ads to attract more visits.

  • keepvisitorsengaged
    Keep visitors engaged

    Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

  • Lokakarya

    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Lokakarya

    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Lokakarya

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • Lokakarya

    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • Lokakarya

    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • Lokakarya

    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • Lokakarya

    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • Lokakarya

    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • Lokakarya

    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • Lokakarya

    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • Lokakarya

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Lokakarya

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • workshops icon
    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • workshops icon
    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • workshops icon
    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • workshops icon
    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • workshops icon
    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • ikon playbook

    Playbook Wawasan Konsumen Berita Inisiatif Google Berita

    Kembangkan pemirsa Anda dan tingkatkan loyalitas dengan praktik terbaik dan pelajaran dari penerbit di seluruh dunia.

  • ikon playbook

    Memahami Audiens Anda

    Ringkasan referensi yang dikembangkan oleh Google News Initiative untuk membantu organisasi berita menganalisis dan mengembangkan audiens online mereka. Kami memandu melalui langkah-langkah untuk lebih memahami perilaku audiens, meningkatkan ukuran dan keterlibatan audiens Anda, dan menjadi lebih terampil dengan alat analisis data.

  • ikon playbook

    Menumbuhkan Jangkauan dan Memperdalam Keterlibatan

    Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan ukuran pemirsa online mereka dan meningkatkan waktu yang dihabiskan pemirsa dengan liputan berita Anda.

  • ikon playbook

    Membangun Budaya yang Berpusat pada Audiens

    Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan "budaya yang berpusat pada audiens" dan mengatur liputan berita Anda seputar kebutuhan komunitas Anda.

  • playbook icon
    Playbook Wawasan Konsumen Berita Inisiatif Google Berita

    Kembangkan pemirsa Anda dan tingkatkan loyalitas dengan praktik terbaik dan pelajaran dari penerbit di seluruh dunia.

  • playbook icon
    Memahami Audiens Anda

    Ringkasan referensi yang dikembangkan oleh Google News Initiative untuk membantu organisasi berita menganalisis dan mengembangkan audiens online mereka. Kami memandu melalui langkah-langkah untuk lebih memahami perilaku audiens, meningkatkan ukuran dan keterlibatan audiens Anda, dan menjadi lebih terampil dengan alat analisis data.

  • playbook icon
    Menumbuhkan Jangkauan dan Memperdalam Keterlibatan

    Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan ukuran pemirsa online mereka dan meningkatkan waktu yang dihabiskan pemirsa dengan liputan berita Anda.

  • playbook icon
    Membangun Budaya yang Berpusat pada Audiens

    Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan "budaya yang berpusat pada audiens" dan mengatur liputan berita Anda seputar kebutuhan komunitas Anda.

  • Latihan Interaktif

    Realtime Content Insights

    Identifikasi artikel, video, dan topik regional yang sedang tren secara real-time.

  • Latihan Interaktif

    News Consumer Insights

    Identifikasi pengoptimalan corong pembaca untuk meningkatkan profitabilitas dan membangun hubungan pembaca yang lebih dalam.

  • interactive exercises icon
    Realtime Content Insights

    Identifikasi artikel, video, dan topik regional yang sedang tren secara real-time.

  • interactive exercises icon
    News Consumer Insights

    Identifikasi pengoptimalan corong pembaca untuk meningkatkan profitabilitas dan membangun hubungan pembaca yang lebih dalam.