Pengembangan Audiens
Kursus
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Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
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Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
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Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Daftar untuk lokakarya
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Understanding your Audience
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
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Expert Panel: How to grow your audience and keep them engaged in North America (English)
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
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Growing Reach and Deepening Engagement
Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
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Setting an Audience-Centric Culture
In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
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Canada Workshop Series
Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
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Google News Initiative: Introduction to Core Web Vitals
Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.
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Growing your readership
Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them
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Crafting Digital Newsletters
Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.
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Data Driven Content
Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.
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News Consumer Insights & Realtime Consumer Insights
Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.
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Understanding your Audience (1 of 3)
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
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Expert Panel: How to grow your audience and keep them engaged
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
Playbooks
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Playbook Wawasan Konsumen Berita Inisiatif Google Berita
Kembangkan pemirsa Anda dan tingkatkan loyalitas dengan praktik terbaik dan pelajaran dari penerbit di seluruh dunia.
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Memahami Audiens Anda
Ringkasan referensi yang dikembangkan oleh Google News Initiative untuk membantu organisasi berita menganalisis dan mengembangkan audiens online mereka. Kami memandu melalui langkah-langkah untuk lebih memahami perilaku audiens, meningkatkan ukuran dan keterlibatan audiens Anda, dan menjadi lebih terampil dengan alat analisis data.
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Menumbuhkan Jangkauan dan Memperdalam Keterlibatan
Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan ukuran pemirsa online mereka dan meningkatkan waktu yang dihabiskan pemirsa dengan liputan berita Anda.
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Membangun Budaya yang Berpusat pada Audiens
Ikhtisar sumber daya dan taktik dari Google News Initiative untuk membantu organisasi berita mengembangkan "budaya yang berpusat pada audiens" dan mengatur liputan berita Anda seputar kebutuhan komunitas Anda.
Latihan Interaktif
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Realtime Content Insights
Identifikasi artikel, video, dan topik regional yang sedang tren secara real-time.
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News Consumer Insights
Identifikasi pengoptimalan corong pembaca untuk meningkatkan profitabilitas dan membangun hubungan pembaca yang lebih dalam.
Lab
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North America - Audience DevelopmentMitra:Peserta:
Round 1: Bethesda Beat, Bridge Michigan, CalMatters, Center for Investigative Reporting, Center for Public Integrity, Crosscut, Daily Memphian, DCist, Denverite, MinnPost, Mississippi Today, Next Avenue, Rivard Report, The Capital Times, #ThisIsTucson
Round 2: Le Soleil, The Current GA, The Journal Gazette, Univision Sacramento and WBUR, The Discourse, Cold Tea Collective, National Catholic Reporter, Retro Report and The Trace.
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Latin America - Audience DevelopmentMitra:Peserta:
Round 1: CNN Brasil, Estadão, Grupo Abril, Pagina 12, Publimetro, Reforma, RPP Noticias, UOL
Round 2: Aos Fatos, Diário do Rio de Janeiro, Diario El Comercio, Diario Libre, Editora O Dia, El Colombiano, Jota, La Hora, La Nación, La Opinión, La Tercera, La Voz, O Liberal, O Tempo and Sistema Costa Norte de Comunicação.
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Table Stakes Europe - Audience DevelopmentMitra:
WAN-IFRA (Europe)
Peserta:Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)
Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd
Laporan Lab: -
Asia Pacific - Audience DevelopmentMitra:
Echos, Splice
Peserta:Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBox
Laporan Lab: