Where to begin: Build your strategy for digital success
Learn to build a robust strategy for your news organization using Product Thinking principles. In this workshop, we'll cover developing your mission and values, refining your value proposition, conducting a market analysis, and managing your product lifecycle.
Product Strategy: Creating your Product Vision (1 of 3)
In this module, we'll focus on activities to build your product vision. This includes articulating your mission and values, developing your value proposition, conducting audience research and determining your product-market fit.
Learn how news organizations in North America have applied Product Thinking principles and methodologies to develop successful products. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
Product Management: Executing your Product Vision (2 of 3)
Execute your product vision using data-guided and iterative approaches. In this module, we'll discuss how to build out your product function, manage the product lifecycle, and integrate equity principles into your design process. This workshop is suitable for publishers who don’t currently have a product team and for those that are early in their product journey and want a refresher on the basics.
Product Culture: Reinforcing your Product Vision (3 of 3)
Learn to reinforce your product vision across your organization. In this module, we'll discuss how to strategically integrate product roles into your organizational structure, set up your organization to stay focused on product, integrate product thinking principles into your workflows, and hold your organization accountable to product-centered goals.
Playbook Lab Desain
Jelajahi pelajaran dari tujuh perusahaan media di Asia Pasifik yang menggunakan pemikiran desain untuk mengembangkan solusi untuk tantangan bisnis nyata.
Partners: Echos, SplicePeserta:
Participants: Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBoxLaporan Lab: