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    Resources for the Digital News Academy

    Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue

    Nic Hopkins Headshot
    Welcome! Google is proud to support the Digital News Academy through our free resource library.
    Nic Hopkins
    Head of News Ecosystem and Programs, APAC

    Resources for Search, Discover, and Google News

    Workshop: Grow your audience on Search
    Help more people discover your news on Search, Discover, and Google News
    Build your audience on Search
    Help more people discover your news
    Get started with Google Trends
    Explore what the world is interested in
    Get started with Search Console
    Understand if your content can be crawled, indexed, and served on Google Search, Discover, and News
    Get started on Google News with Publisher Center
    Submit, manage, and monetize your news across Google

    Resources for ad revenue

    Understand ad sizes and formats
    Understand how ad sizes and formats affect pricing and revenue
    Understand direct and programmatic ad revenue
    Sell ads, set prices, pitch advertisers and communicate results
    Get started with AdSense
    Earn programmatic revenue
    Grow your revenue with Google's ads products
    Determine if AdSense, AdMob, or Ad Manager is right for you

    Resources for reader revenue

    Launch your subscription
    Build your relationship with your best audiences
    Promote your subscription
    Attract more subscribers on their first day
    Refine your checkout flow
    Improve subscriber conversion
    Get started with Reader Revenue Manager
    Grow your revenue and deepen your engagement

    Get insights from our tools

    How Search works

    In-depth guide to how Google Search works

    Go
    SGE

    A new way to search using generative AI

    Go
    Google Search Console

    Improve your performance on Search

    Go
    Google Trends

    Explore what people are searching for, right now

    Go
    Google Analytics 4

    Measure traffic and engagement across your sites and apps

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    News Consumer Insights

    Get data-driven recommendations for your site

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    Medill Subscriber Index Findings

    Learn how to retain subscribers and attract new ones, based on data from 100+ news organizations

    Go
    Pinpoint

    Explore and analyze large collections of documents

    Go
    Privacy Sandbox

    A series of APIs to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.

    Go
    Reader Revenue Manager

    Grow your revenue and deepen your reader engagement

    Go
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