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NZME wanted to create a new subscription vertical that would complement their existing digital subscription products. They hypothesised that the Listener subscription would offer something different to their current audience as it’s a well known arts and culture magazine in New Zealand.

NZME needed to optimise their check out flow, with the ability to sell multiple products at the point of acquisition along with the ability to upsell their current subscribers to a Listener subscription, increasing the number of products they subscribe to and average revenue per user.

Thanks to funding support from Google, The Listener subscription was built in three months, including migration of Listener content and loading of archive content, a unique check-out flow, cancellation flow and offers along with the ability for subscribers to purchase two subscriptions driving increased Average Revenue Per User (ARPU) per subscriber.