우수사례
뉴스 보도와 디지털 비즈니스를 성장시키고 있는 전 세계 뉴스 조직의 사례를 확인해 보세요.
추천 리소스
모든 우수사례
AI를 통한 독자층 통계 확보
"뉴스 사이트를 운영하지만 사용자 데이터를 소유할 수 없다는 사실이 대한민국 뉴스 업계가 당면한 가장 큰 문제입니다." -김승일, 부산일보 편성·전략본부 디지털 에디터
이민자가 언어 장벽을 극복하도록 돕기
"이민자는 지역 뉴스를 자신의 모국어로 접하기가 어렵다는 큰 문제를 겪습니다. 그래서 이민자 사회를 도울 역량을 갖추는 일이 저희에게는 매우 중요합니다." -로시오 티라도, Jambalaya News 최고 운영 책임자
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Journalistic Creators Lab 2024
The GNI Journalistic Creators Lab tackles these challenges by pairing pioneering journalistic creators with skilled coaches, who offer tailored mentorship and consulting throughout the program.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Gruner + Jahr drives a cultural shift toward AI
Publisher creates cross-team working groups to foster innovation and agility.
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Nghe An Newspaper Boosts Speed and Readership
Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Bonnier News growing subscribers through cross-sell opportunities
Bonnier News growing subscribers through cross-sell opportunities
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.
Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.
talkSPORT scores more readers with data-driven insights
News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
Evolving a project into full-fledged media business
Startups Lab helps The NRI Nation create the infrastructure to allow for future growth
Getting creative when crafting employee culture
Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit
Polish news site links national football team’s manager with match-fixing mastermind
Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.
Telling stories that matter with a boost from AI
Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.
Safeguarding the Amazon with the help of AI
On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.
Using AI to Keep Communities Informed
Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
NZME enhances data quality in the newsroom
NZME adopts Dataform, enhancing data model reliability and quality.
데이터로 수익을 창출한 Daily Maverick
Daily Maverick은 뉴스와 조사, 전문적인 정치 분석, 사설이 어우러진 독특한 서비스를 제공하는 남아프리카 공화국의 일간 온라인 매체입니다. 2009년 창간된 이래로 Daily Maverick은 독보적인 언론사의 성향과 사건을 끈질기게 파헤치는 보도 방식으로 다른 언론사와 차별되는 행보를 걸어왔습니다.
콜롬비아 일간지, 디지털 인재 양성 프로그램 시작
El Tiempo는 기술 지식이 뛰어난 직원이 더 많이 필요했습니다. 그래서 최근에 대학을 졸업한 인재가 뉴스 업계에 뛰어들도록 장려하는 채용 및 교육 프로그램을 마련했습니다.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance
Growing subscriptions with the help of technology
Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams
Journalism veterans rally around mental health
Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Robin puts tech in the hands of journalists to scale video production
Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.
US and Canada Pre-launch Lab Cohort 2023
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.
잘못된 정보를 찾는 법을 배우는 중남미 학생들
Movilizatorio는 '혁신의 원동력이 되는 집단적인 리더십이 강화되는 시민 참여와 사회 변화의 실험실'입니다. 콜롬비아 보고타에 본사를 두고 멕시코시티, 부에노스아이레스, 뉴욕 등지에 사무실을 운영하는 Movilizatorio는 전 세계 사람들이 서로 협력하여 긍정적인 변화를 일으킬 수 있도록 연결해 주는 조직입니다. Movilizatorio는 DigiMENTE 교육과정을 만들기 위한 노력을 이끌었습니다.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Kompas TV boosts audience and revenue with smartphone journalism
Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment
iNews empowers young reporters with smartphone video journalism
iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide
Empowering regional journalists, Kumparan uplifts video quality.
Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.
Website performance and revenue grew in 2021
Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights
Empowered youth in Yogyakarta through journalism
Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
A mobile-first content strategy & UX design
To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.
Petit Press saves time and money with cloud-based digital asset management
Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
YouTube 동영상을 활용한 신문사의 수익 증대
서비스 전반에 YouTube의 게시자용 플레이어를 도입한 멕시코의 El Universal은 하루 최대 40건의 신규 동영상으로 뉴스를 제공하고 사용자의 참여를 유도하고 있습니다.
중남미 언론사에 기술 보급하기
La Diaria는 소규모 언론사가 비즈니스를 완전히 관리할 수 있도록 돕는 오픈소스 플랫폼인 Utopia를 출시하여 중남미의 독립적인 언론 활동을 지원했습니다
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes