PhilStar Life wanted to produce a daily news podcast, "L!fe in 5," to summarize their top stories and reach a new audience. However, the primary obstacle was a lack of time and personnel required to script, record, and produce a high-quality podcast on a daily schedule, making consistent production seem unattainable.

By leveraging a suite of AI tools (including NotebookLM for summaries, Gemini for scripts, and Eleven Labs for voiceover), PhilStar Life successfully automated key parts of its podcast production. This experiment demonstrated that AI could make new content formats, like a daily podcast, viable even with a small team. The new workflow significantly improved efficiency, and an initial audience survey returned positive feedback on the AI-generated content, validating the potential of this approach to grow their audience and explore new revenue streams.