As the digital news landscape continues to evolve, publishers are looking for new, innovative tools to face disruptors like ad blockers and other programmatic complexities. With this in mind, regional news publishers like Sakal Media group were faced with the challenge of redefining their revenue models for sustainable growth.

With its dedicated, language-specific audience, Sakal could leverage this strong foundation and direct connection with their readers. To thrive, Sakal needed to prioritize bold new revenue strategies and innovative solutions to overcome the challenges of dwindling ad revenues and eCPMs.

Sakal Media Group successfully implemented Google Ad Manager’s Offerwall feature on esakal.com, leading to a significant 20% revenue boost and up to 2 million increased impressions within a 3-month period.

Offerwall emphasizes content value by enabling a publisher to choose how their audience gains access to their website, by watching an ad or purchasing access for a time period. Offerwall is customizable for publishers, so they can control the choices offered to users, including when and where Offerwall shows, and what type of access users receive in return. Without requiring any code changes to their website, Offerwall empowers publishers like Sakal to create a monetization feature that not only works seamlessly for their site structure, but also is most tailored to the behavior of their unique audience. Sakal implemented Offerwall to enable users to see the Rewarded Ad after a predefined number of page views. Importantly, the Offerwall integrated seamlessly into esakal.com without impacting the website's core vitals or disrupting user experience. Interest-based ads further maintained audience engagement.