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    Resources for Black Press Media

    Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue.

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    Welcome! Google is proud to support publishers through our programs and free resource library.
    Colleen Kimmett
    News Lab Teaching Fellow

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    Get started with Google Analytics 4
    Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success
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    Understand how Google Analytics 4 measures traffic, get automated reports, and set up custom reporting
    Build your audience with Google Analytics 4
    Understand and measure your audience with Google Analytics 4
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