The Colac Herald, like all community papers with a real estate section, faced a time-consuming process of rewriting property listings to match its publication's style. Rewriting this copy consumed an entire day of a reporter’s valuable time. As resources are limited, this was seen as an ideal target for an experiment.

The team created Real Estate AI in AI Studio. Editors drop the copy from the real estate agent in, and the edited copy pops out in the Colac Herald’s style. Editors proof all the copy and add detail that is not included in the raw copy, such as agent details and inspection times. There were no hallucinations in any of the tests and the prompt did a good job of capturing all essential information.