While we had been producing audio versions of our top-performing digital content, the ROI was low as listener growth remained stagnant. This manual process prevented us from focusing on essential tasks like expanding content variety and conducting market analysis.

The previous workflow of Kumamoto Nichinichi Shimbun required about 60 minutes per content piece for manual sourcing, writing, and publishing. By leveraging Gemini (Gems) for drafting and RPA for end-to-end automation, we have eliminated manual labor from the production phase. This shift allows our team to focus on their proper role: providing critical human oversight to mitigate AI hallucinations and errors.