The Local News Experiments Project aims to create sustainable, all-digital news organizations in communities currently underserved by local news. The cross-functional team unites Googlers from multi-disciplinary product, engineering, marketing, and partnerships, in order to partners and help build better models.
The Google team collaborates with editorial partners to experiment with different business and operational models to share our learnings with the larger industry. In the space of a year, the team has moved to get different approaches off the ground in three very different markets. In partnership with McClatchy, we launched our first site, Mahoning Matters, in Youngstown last fall, our second site with UK publisher Archant in Peterborough in February, a third site (and second with McClatchy) in Longmont, Colo. this spring, and a fourth site in Oakland, Calif. In June. Learn more about our partners below.