All News and Insights

Filter By:

Case Study Audience Revenue

After a year, The Oaklandside's top 3 lessons

Lance Knobel, Publisher, The Oaklandside

analytics Audience Newsletter

The COVID-19 reminder: Always answer to your audience

Eric Nelson, Senior Editor, McClatchy

A local news site to forge deeper connections in Chula Vista

Jennifer Bustamante, Publisher, Chula Vista Today

A living laboratory for hyperlocal journalism in Boulder, Colo.

Stacy Feldman, Founder, Boulder Reporting Lab

Revenue Audience

Putting equity at the center of vaccine coverage

Lance Knobel, Publisher, The Oaklandside

How different content types drive local news traffic

Jeff Elgie, CEO, Village Media and Natalie Gross, Product Manager, Google

Improving newsletter sign-ups with location specific calls to action

Jeff Elgie, CEO, Village Media

How a new partnership generated record acquisition results

Jasmyn Rowley, Director of Marketing and Communications, Village Media

The Mahoning Matters Experiment Journal and Reporting Data

The Longmont Leader Experiment Journal and Reporting Data

Welcome to the Local News Experiments Project

The Local News Experiments team

Building revenue partnerships at launch

Emily Dresslar, Head of Business Operations, The Compass Project

Reader Revenue Marketing

Turning reader engagement into reader contributions during COVID-19

Lance Knobel, CEO and co-founder, Cityside

Newsletter Audience

Using newsletters to drive local news traffic

Nicholas Cameron, Head of Performance, Archant

Case Study: How Village Media’s strong network boosted their business during crisis

Natalie Gross, Product Manager, Local News Experiments

How we brought the community into the development of The Longmont Leader

Shay Totten, Growth and Membership Specialist, The Compass Project

Newsletter Reader Revenue

Leveraging e-mail to convert readers to contributors

Jasmyn Rowley, Director of Marketing & Communications, Village Media

The Oaklandside aims to amplify community voices

Tasneem Raja, Editor in Chief, The Oaklandside

Six months in and everything is still changing

Mandy Jenkins, General Manager, The Compass Project