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Desarrolla tu audiencia
Utiliza datos para conocer a tu audiencia y hacerla crecer, así como para dar forma a tu contenido y mantener el interés de los visitantes.
Empieza a aumentar tu audiencia
Conoce a tu audiencia y hazla crecer con analíticas, encuestas y herramientas.
Aumenta el tráfico de tu sitio
Utiliza la Búsqueda, newsletters, anuncios y la función de compartir en redes sociales para atraer más visitas.
Mantén el interés de los visitantes
Mantén el interés de los visitantes y haz que permanezcan en tu sitio usando recirculación de artículos, vídeos y las Métricas web principales.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Google Search Console
Mejora tus resultados en la Búsqueda de Google
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Google Search Console
Mejora tus resultados en la Búsqueda de Google
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
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