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Desarrolla tu audiencia
Utiliza datos para conocer a tu audiencia y hacerla crecer, así como para dar forma a tu contenido y mantener el interés de los visitantes.
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Empieza a aumentar tu audiencia
Conoce a tu audiencia y hazla crecer con analíticas, encuestas y herramientas.
Aumenta el tráfico de tu sitio
Utiliza la Búsqueda, newsletters, anuncios y la función de compartir en redes sociales para atraer más visitas.
Mantén el interés de los visitantes
Mantén el interés de los visitantes y haz que permanezcan en tu sitio usando recirculación de artículos, vídeos y las Métricas web principales.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
Google Search Console
Mejora tus resultados en la Búsqueda de Google
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Google Search Console
Mejora tus resultados en la Búsqueda de Google
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
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Fortalece tu periodismo digital
Utiliza recursos y herramientas digitales que te ayuden a encontrar, verificar y contar noticias interesantes.
Aumenta tus ingresos
Descubre formas de obtener más ingresos a partir de anuncios digitales, suscripciones y contribuciones.
Todos los recursos
Herramientas, material de formación y recursos diseñados en colaboración con expertos del sector, académicos y empresas de noticias de todo el mundo.