अपनी ऑडियंस की संख्या बढ़ाना
अपनी ऑडियंस की संख्या बढ़ाने और उन्हें समझने, अपने कॉन्टेंट को बेहतर करने, और साइट पर आने वाले लोगों की दिलचस्पी बनाए रखने के लिए, डेटा का इस्तेमाल करें.
साइट पर आने वाले लोगों की दिलचस्पी बनाए रखें
आंकड़े, सर्वे, और टूल की मदद से अपनी ऑडियंस को समझें और उनकी संख्या बढ़ाएं.
अपनी साइट पर ट्रैफ़िक बढ़ाएं
वेबसाइट पर आने वाले लोगों की संख्या बढ़ाने के लिए, Search, न्यूज़लेटर, सोशल मीडिया पर शेयर करने की सुविधा, और विज्ञापनों का इस्तेमाल करें.
साइट पर आने वाले लोगों की दिलचस्पी बनाए रखें
वेबसाइट पर आने वाले लोगों की दिलचस्पी बनाए रखें और उन्हें अपने साथ जोड़े रखें. इसके लिए, लेख की मदद से लोगों को वेबसाइट पर एक पेज से दूसरे पेज पर ले जाने की प्रक्रिया, वीडियो, और वेबसाइट की परफ़ॉर्मेंस की जानकारी का इस्तेमाल करें.
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"Unsubscribe" doesn’t have to mean "goodbye"
French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.
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Over 400K Sign-Ups in 20 Days across 10 languages
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Local UK publishers push the digital boundaries
Mentorship and technology help news organisations bolster and diversify revenue streams.
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Building audience and engagement with native app features.
Rebuilding the Te Ao Māori News App
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Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
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Unlocking Video Success: The ABP Live Story
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Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Transforming Social Followers to Subscribers
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French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
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French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
क्या आपको किसी और चीज़ की तलाश है?
अपनी डिजिटल पत्रकारिता को बेहतर बनाना
दिलचस्प खबरें बताने, खोजने, और उनकी पुष्टि करने के लिए, डिजिटल टूल और संसाधनों का इस्तेमाल करें.
अपनी आय बढ़ाना
डिजिटल विज्ञापनों, सदस्यताओं, पैसे चुकाकर ली जाने वाली सदस्यताओं, और योगदानों के ज़रिए अपनी आय बढ़ाने के तरीके जानें.
सभी संसाधन
आईटी उद्योग के विशेषज्ञों, शिक्षा के क्षेत्र से जुड़े लोगों, और समाचार संगठनों के साथ मिलकर डिज़ाइन किए गए टूल, ट्रेनिंग, और संसाधन.