Presentamos contenido relevante y útil

Our primary means to connect you with the most useful content is to rely on our news algorithms, which look at signals like relevance, prominence, freshness, authoritativeness and usability, the location you are querying from and language. Some features also consider your interests to personalize the results you see. Each of these signals is weighed alongside the others and would not be the sole reason for showing a story. Many of our approaches build on the ranking systems used by Google Search. The key factors we evaluate include:

Relevancia

Relevance to your search terms is a key factor in determining what you see for query-based experiences like “Top stories” in Google Search. A piece of content is relevant if it has the information you’re looking for. The most basic signal that information is relevant is when an article contains the same keywords as your search, but our algorithms also have more advanced ways to determine relevance.
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Your location

Where you’re searching from influences which results you see. We use where you are to help you find content relevant to your area, such as the Local section in Google News. If you’re in the United States and you search for “football,” Google will most likely show you results about the American sport, as opposed to other versions of the sport.
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Prominencia

Prominence is a way to identify noteworthy news events. For example, our news algorithms take into account if news sources are heavily covering a particular news story and are featuring that coverage prominently on their sites, if a story has been highly cited by other sources, and if something contains significant original reporting.
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Autoridad

Authoritativeness signals help prioritize high-quality information from the most reliable sources available. To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic, based on feedback from Search raters. Those signals can include whether other people value the source for similar queries or whether other prominent websites on the subject link to the content.
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Grado de actualización

Freshness refers to how recently the content was published and how important this is in the context of the subject. When news is happening, our algorithms may determine that a story with up-to-date information is likely more useful than an older one.
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Usabilidad

Usability assesses how easy it is to view content on a site, such as whether the site appears correctly in different browsers; whether it is designed for all device types and sizes, including desktops, tablets, and smartphones; and whether the page loading times work well for users with slow Internet connections. Paywalls have no impact on usability in news on Google.
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Your interests

Your interests may help determine results in personalized content experiences such as Discover and the For You tab in Google News. You may see articles that match interests you’ve specified or that we inferred from your past activity on Google products, depending on your activity settings. Our systems do not attempt to rank content based on any political or ideological point of view, nor do they attempt to infer the points of view of our users or of the content we rank.
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Relevancia
Relevance to your search terms is a key factor in determining what you see for query-based experiences like “Top stories” in Google Search. A piece of content is relevant if it has the information you’re looking for. The most basic signal that information is relevant is when an article contains the same keywords as your search, but our algorithms also have more advanced ways to determine relevance.
Imagen de una búsqueda sobre viajes espaciales
Your location
Where you’re searching from influences which results you see. We use where you are to help you find content relevant to your area, such as the Local section in Google News. If you’re in the United States and you search for “football,” Google will most likely show you results about the American sport, as opposed to other versions of the sport.
Imagen de un ordenador con un calendario
Prominencia
Prominence is a way to identify noteworthy news events. For example, our news algorithms take into account if news sources are heavily covering a particular news story and are featuring that coverage prominently on their sites, if a story has been highly cited by other sources, and if something contains significant original reporting.
Imagen de un ordenador con un calendario
Autoridad
Authoritativeness signals help prioritize high-quality information from the most reliable sources available. To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic, based on feedback from Search raters. Those signals can include whether other people value the source for similar queries or whether other prominent websites on the subject link to the content.
Imagen de un ordenador con un calendario
Grado de actualización
Freshness refers to how recently the content was published and how important this is in the context of the subject. When news is happening, our algorithms may determine that a story with up-to-date information is likely more useful than an older one.
Imagen de un ordenador con un calendario
Usabilidad
Usability assesses how easy it is to view content on a site, such as whether the site appears correctly in different browsers; whether it is designed for all device types and sizes, including desktops, tablets, and smartphones; and whether the page loading times work well for users with slow Internet connections. Paywalls have no impact on usability in news on Google.
Imagen de un ordenador que destaca la noticia más importante de varios sitios web
Your interests
Your interests may help determine results in personalized content experiences such as Discover and the For You tab in Google News. You may see articles that match interests you’ve specified or that we inferred from your past activity on Google products, depending on your activity settings. Our systems do not attempt to rank content based on any political or ideological point of view, nor do they attempt to infer the points of view of our users or of the content we rank.
Imagen de un ordenador conectado a varios sitios web

Our news algorithms are not designed to use the following factors to influence ranking:

  • Point of view on issues - While some personalized news experiences are designed to connect you with stories you may be interested in, none of our systems endeavor to assess a publisher’s—or a user’s—ideological or political leanings.
  • Ad sales or commercial relationships - We take measures to ensure that Google’s commercial relationships do not impact the design of our news algorithms. Advertisers and partners do not receive special treatment with regard to how we surface news articles.
  • Personal information such as gender, religious beliefs, age, health information, race, or other sensitive characteristics.