The challenge
Shauna Rae launched a podcast called “Clearing a New Path” to connect with underserved audiences in rural Ontario and shine a light on the race and justice issues she supports. Though she was proud of her early success, managing the finances of her business created so much anxiety that she would often avoid bookkeeping and basic accounting work. Shauna applied to the Managing Money & Risk lab to better understand how she was spending money and learn systems to build her accountability.
Shauna also wanted guidance in creating advertising opportunities and a media kit to use with sponsors. Given that she reaches rural residents across Ontario, she needed a way to communicate the value of her community engagement without relying on scale to sign partnerships.
“After Tackling My Finances, I Can Sleep At Night Now. And I Feel Like I Can Be Really Fulfilled. I’M Putting In A Lot Of Hours, You Know, But I Don'T Get Tired Because I Love What I'M Doing.”
Shauna Rae
Founder, Radar Media