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ABP Network Private Limited

Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

The Challenge

ABPLIVE is a leading publisher in India that serves English and seven Indic languages. It produces breaking news, premium content and high-value editorial pieces that reach over 100 million monthly active users (MAUs) across all the eight languages. Catering to users' needs based on their intent remains a core aspect of ABPLIVE's roadmap for enhancing engagement, improving retention among loyal users, and capturing the interests of occasional users.

ABPLIVE had been looking to build a first-party database which they could leverage to provide a personalized web and app experience and create opportunities to engage through different marketing channels. They wanted to acquire users quickly by driving swift account creation and providing a seamless authentication experience for users. They saw value in integrating One Tap and Automatic Sign-In solutions as part of GIS, which helped users skip the tedious registration process and make the sign-up and sign-in process frictionless. Post the deployment of GIS across all eight language domains, ABPLIVE witnessed a surge in sign-ups, putting them on track to enhance first-party data acquisition for more personalized user experiences.

The Results

User sign-ups spiked soon after ABPLIVE implemented GIS across their websites (mobile and desktop) and app. The successful integration helped in providing seamless sign-up and sign-in solutions helping ABPLIVE achieve close to 100,000 user logins within 60 days of the launch.

Vijay Thapa Headshot
User sign-ups is one of the most critical steps for our Reader Revenue project and implementation of Google One Tap login has been one of the most important milestones to accelerate the pace of user acquisition.
Vijay Thapa
Chief Digital Officer
  • 100,000 Increase in logged-in users in 60 days
  • 50% Contribution of logged-in users for Hindi language amongst all Indic languages
  • 80% Time reduction to log in a user, from a 3-click journey to a single tap process
ABPLIVE Login Desktop
Google Login implemented across all story pages on Desktop
ABP Nadu Google Login
Google Login implemented across all story pages
GOOGLE LOGIN ABPLIVE
Google Login implemented across all story pages on Desktop
ABPLIVE Login Desktop
Google Login implemented across all story pages on Desktop
ABP Nadu Google Login
Google Login implemented across all story pages
GOOGLE LOGIN ABPLIVE
Google Login implemented across all story pages on Desktop
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