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Colac Herald

Taking the pain out of real estate copy with Gemini

Colac Herald implements an AI solution to write real estate briefs 88% faster.

The Challenge

The Colac Herald, like all community papers with a real estate section, faced a time-consuming process of rewriting property listings to match its publication's style. Rewriting this copy consumed an entire day of a reporter’s valuable time. As resources are limited, this was seen as an ideal target for an experiment.

The Results

The team created Real Estate AI in AI Studio. Editors drop the copy from the real estate agent in, and the edited copy pops out in the Colac Herald’s style. Editors proof all the copy and add detail that is not included in the raw copy, such as agent details and inspection times. There were no hallucinations in any of the tests and the prompt did a good job of capturing all essential information.

88% faster to produce real estate story (40 mins -> 5 mins)
100% of stories included all crucial details (in final testing)
headshot_colac herald_liliana mill_20250709
“We found that by focusing on something that was going to be more time efficient in our day-to-day activities was most beneficial as it allowed for other aspects of our workload to have a stronger focus. An important aspect that we have considered as a company is the importance of human interaction, throughout this pilot we aimed to maintain human interaction and communication throughout our hard news stories while creating easier pinpoints to focus on through advertising features.”
Liliana Mill
Digital Content & Graphic Designer
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The Colac Herald team presents their pilot.
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Colac Herald’s ‘Tracking and Testing’ sheet.
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The Colac Herald team presents their pilot.
image_colac herald_pilot screenshot_20250709
Colac Herald’s ‘Tracking and Testing’ sheet.
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