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Desenvolva seu público
Use dados para aumentar e entender seu público, moldar seu conteúdo e manter os visitantes engajados.
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Comece a criar seu público
Saiba como aumentar seu público usando análise de dados, pesquisas e ferramentas.
Aumente o tráfego do seu site
Use a Pesquisa, newsletters, compartilhamento em redes sociais e anúncios para atrair mais visitas.
Mantenha os visitantes engajados
Envolva os visitantes com a recirculação de matérias, as principais métricas da Web e vídeos para que eles continuem voltando.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Google Search Console
Melhore seu desempenho na Pesquisa Google
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Central do Editor
Reach new audiences and avid news readers on Google News
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Google Search Console
Melhore seu desempenho na Pesquisa Google
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Central do Editor
Reach new audiences and avid news readers on Google News
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
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Todos os recursos
Ferramentas, treinamentos e recursos criados em parceria com especialistas do setor, acadêmicos e empresas jornalísticas do mundo todo.