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Recursos em destaque
Fundamentals Lab
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News Consumer Insights
Receba recomendações para seu site baseadas em dados
Treinamentos
Envolva seus visitantes com vídeos no YouTube
Use a recirculação para manter o engajamento dos seus visitantes
Use vídeos da Web para engajar seus visitantes
Como usar as principais métricas da Web para manter o engajamento dos visitantes
Crie apps de notícias com o Flutter
Mantenha os visitantes engajados
Mantenha o engajamento usando recirculação de matérias, vídeos e as principais métricas da Web para que os visitantes sempre queiram voltar.
Produtos
News Consumer Insights
Receba recomendações para seu site baseadas em dados
Google Looker Studio
Desbloqueie o poder de seus dados com painéis interativos e relatórios incríveis
News Tagging Guide
Identifique quais comportamentos de leitores você precisa medir no Google Analytics e gere facilmente tags para que seu site colete dados melhores e desbloqueie novos insights.
Lighthouse
Melhore o desempenho, a acessibilidade e o SEO do seu site de notícias
Realtime Content Insights
Identifique as matérias e vídeos que seu público mais procura
Core Web Vitals
Melhore a experiência do usuário no seu site de notícias
PageSpeed Insights
Aumente a velocidade das suas páginas da Web em todos os dispositivos
Google Analytics
Get essential audience insights
Stories
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
Amplificando as vozes de quem mais precisa
A missão do Oaklandside é informar e dar voz às comunidades que mais precisam
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Insights sobre público-alvo com tecnologia de IA
"Operar um site de notícias, mas não ser capaz de coletar os dados do usuário é o maior problema enfrentado pelo setor de notícias coreano." -Seung-Il Kim, Editor Digital de Estratégia do The Busan Ilbo
NZME Streamlines CMS and Newsroom Workflows
NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
How Eenadu, a Telugu publisher in India, redesigned their website and optimized for mobile to increase audience engagement by +25%.
UX improvements yield +105% page views and +25% in audience engagement
Reportagens aprofundadas sobre questões femininas na Índia
Newsletter paga: uma vitória do S.C. daily
Superando a distância linguística
"Um dos maiores desafios dos imigrantes é a grande dificuldade de acessar notícias locais, principalmente no idioma deles. Por isso, para nós é muito importante poder ajudar essa comunidade." -Rocio Tirado, Diretora de Operações do Jambalaya News
Como aprofundar seu relacionamento com o público
Energetic City usou o News Consumer Insights para criar estratégias personalizadas
Jornal alavanca receita com vídeos do YouTube
Com a adoção do Player para empresas de notícias do YouTube em todas as suas propriedades, o mexicano El Universal exibe notícias e promove engajamento com até 40 novos vídeos por dia.
Democratizando a tecnologia jornalística na América Latina
O La Diaria lançou a Utopia, uma plataforma de código aberto que apoia o jornalismo independente na América Latina ao permitir que redações de pequeno porte gerenciem seus negócios
Daily Maverick: dados transformados em receita
Daily Maverick é um site de notícias on-line diário da África do Sul que veicula um conjunto único de notícias, investigações, análise políticas de especialistas e artigos de opinião. Desde sua fundação, em 2009, a publicação se destacou pelo estilo editorial exclusivo e o foco em reportagens investigativas.
Um experimento com dados abertos e participação cívica
O READr explora como construir confiança nas notícias por meio do envolvimento e participação do leitor
Defensores da Igualdade na Austrália
A Media Diversity Australia defende que haja mais diversidade na mídia australiana
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