Resources for LMA
Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue.
Welcome! Google is proud to support LMA through our programs and free resource library.
Join our sessions
Google News Initiative Office Hours
Tues, Aug 1, All day
Request a 15 minute meeting with the Google News Initiative team.
Sign up
Revenue Streams in Streaming
Wed, Aug 2, 10:15 AM
As audiences have shifted attention to video streaming platforms, so has digital advertising. What’s the right streaming product mix to grow revenu and how do local media outlets cash in on the rapid growth of video streaming? With Sam Chassé, Revenue Lead.
Explore Revenue Opportunities with the Google News Initiative
Wed, Aug 2, 4:00 PM
Get ready to turbocharge your content monetization strategy with an informative session exploring exciting new revenue services, products, and tools that can help media companies make more money from their content. With Chealsea Wierbonski, Group Product Manager and Tina Xiao, Global Programs Manager.
Learn the latest best practices
Apply to the Fundamentals Lab
The Fundamentals Lab is a three-month program to help you grow your audiences, reader revenue, and ad revenue online.
Participants receive personalized, data-driven audits and recommendations and builds on the News Consumer Insights analytical framework.
Applications are accepted on a rolling basis.
